Legal

Privacy Policy

Last updated: July 6, 2026

Unrue ("Unrue," "we," "us," or "our") operates the Unrue mobile application and the website at unrue.co (together, the "Service"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have.

By creating an account or using Unrue, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the Service.

Unrue is intended for users 13 years of age and older. See "Children's Privacy" below.

1. Information We Collect

1.1 Information you provide directly

• Account information: email address, password (encrypted by our authentication provider), username, display name.
• Profile information: profile photo/avatar you upload.
• Content you create: photos ("drops") you take to complete daily quests, any text or reflections you submit, reports you file against other users' content, reactions to other users' drops.
• Community submissions: if you submit a quest idea or location suggestion, we collect whatever you include in that submission.
• Payment information (once premium subscriptions launch): if you subscribe to Inner Circle, payment is processed by our payment processor, Stripe. We do not store your full credit card number on our servers — Stripe handles this directly and provides us only limited billing metadata (e.g., subscription status).

1.2 Information collected automatically

• Location data: precise GPS location when you complete a location-based quest, so we can verify you were physically present at the required location. Location may also be used at a coarser (city) level to power the "Local" feed and nearby-quest features.
• Camera and photo library access: to let you take or select a photo when completing a quest.
• Push notification token: a device identifier used to deliver your daily quest notification.
• Usage data: which quests you view, accept, complete, or skip; streak history; app opens; feature interactions; crash and performance data.
• Device information: device type, operating system version, and similar technical identifiers, collected automatically by our infrastructure.

2. How We Use Your Information

We use the information we collect to:

• Create and maintain your account
• Deliver the daily quest and verify quest completion (including location verification)
• Operate the social feed, including displaying your username, avatar, and drops to other users
• Send push notifications (e.g., the daily quest alert)
• Maintain streaks, stats, and other gameplay features
• Moderate content and enforce our community standards (reviewing reports, removing content, suspending accounts)
• Process payments and manage subscriptions (Inner Circle)
• Monitor app stability and fix bugs
• Understand aggregate usage patterns to improve the app (e.g., which quests perform well)
• Communicate with you about the Service (support requests, policy changes)
• Comply with legal obligations

We do not sell your personal information to third parties, and we do not use your data to serve third-party advertising.

3. What Other Users Can See

Unrue is a social app, and some information you provide is visible to other users by design:

• Your username, display name, and avatar
• Your drops (quest completion photos) once you've completed the daily quest yourself (the app's "social lock" mechanic)
• Reactions and public reports are tied to your account activity, though report contents are only visible to moderators
• Approximate location (city-level) may be shown alongside a drop, depending on the feed

Your precise GPS coordinates, email address, and account credentials are never shown to other users.

4. Third-Party Service Providers

We share information with the following categories of service providers, who process it on our behalf under their own security and privacy obligations:

We require these providers to only use your information to provide services to us and consistent with this policy.

5. Data Retention and Deletion

• We retain your account data for as long as your account is active.
• You can delete your account at any time from within the app (Account settings → Delete Account). This is a permanent action.
• When you delete your account, we scrub personally identifying information from your profile. Some historical content (such as drop photos already visible in other users' feed history) may be retained in de-identified form so we don't break the experience for other users, but it will no longer be linked to your identity.
• We may retain limited data where required by law, to resolve disputes, or to enforce our agreements.

6. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your account and associated data
• Object to or restrict certain processing
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at info@unrue.co. We will respond within a reasonable timeframe and as required by applicable law.

For users in the European Economic Area / UK (GDPR)

Our legal basis for processing your information includes your consent (e.g., location access, camera access), performance of our contract with you (providing the app's core features), and our legitimate interests (app security, fraud prevention, product improvement). You have the right to lodge a complaint with your local data protection authority.

For California residents (CCPA/CPRA)

You have the right to know what personal information we collect, request deletion, and opt out of the "sale" or "sharing" of personal information. We do not sell your personal information. You will not be discriminated against for exercising these rights.

7. Children's Privacy

Unrue is not directed at children under 13, and we do not knowingly collect personal information from anyone under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe a child under 13 has created an account, please contact us at info@unrue.co.

8. Data Security

We use industry-standard measures (including encryption in transit and access controls provided by our infrastructure providers) to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

Unrue's infrastructure providers may process and store data in countries other than your own, including the United States. By using the Service, you consent to this transfer, in accordance with this Privacy Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the app or by other reasonable means before the change takes effect. The "Last updated" date at the top reflects the most recent revision.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Email: info@unrue.co
Website: unrue.co